Kopvié Coffee house

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Kopvié coffee house branding identity system design by Hatypo Studio
Founded :
2025
Industry :
Food and Beverage
Scope of work :
Branding, Mascot Design

Built around coffee retail and customer interaction, Kopvié brings together packaging, merchandise, spatial communication, and digital applications into a connected brand system.

Kopvié paper cup design featuring bold blue branding and coffee house identity
The Challenge

Building a coffee house identity that feels distinctive and scalable across packaging, digital media, and in-store applications within a highly competitive market.

The Strategy

Developing a flexible visual system using bold typography, expressive color combinations, and structured brand assets to increase recognition and consistency across all touchpoints.

Typography system for Kopvié using Futura Std and Instrument Serif fonts
The Brand

Kopvié is a modern coffee house brand focused on creating a recognizable and approachable customer experience through strong visual consistency and contemporary brand execution.

Kopvié merchandise bag featuring bold typography and color system
Kopvié storefront signage design showing environmental brand application
The Product

The project includes a comprehensive identity system applied across packaging, menu design, merchandise, social media assets, signage, and environmental branding.

Kopvié coffee house branding identity system design by Hatypo Studio
Kopvié product packaging and brand system variations across coffee products
The Outcome

The final result establishes a cohesive and adaptable brand identity that strengthens visual recognition and supports long-term brand expansion across multiple platforms.

Tatiana Lipshutz
Tatiana Lipshutz
Founder of Kopvie
View Clutch
View Clutch
The Credits
Creative Director :
Faza Dzikrulloh
Art Director :
Islahul Khaq
Brand Designer :
Irham Zuhri
Illustrator :
Zidane Ardani
Motion Designer :
Hanif Atmaja
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