Krosan Bakery branding packaging system showing color variations by Hatypo Studio
Founded :
2024
Industry :
Food and Beverage
Scope of work :
Branding

KROSAN is a bakery brand built around product-focused branding applications covering packaging systems, retail presentation, and supporting promotional materials.

Krosan Bakery product packaging featuring illustrated croissants and bagels with taglines
The Challenge

Creating a bakery identity that feels modern and commercially adaptable while maintaining a warm and approachable customer perception across both physical and digital applications.

Krosan logo system and brand color palette showing brown and yellow identity
The Strategy

The visual direction focuses on structured typography, balanced compositions, and bold brand elements to improve product visibility and strengthen consistency across packaging and storefront materials.

Krosan Bakery takeaway box product shot featuring brand packaging design
Krosan promotional stickers showing limited-time offers and product illustrations
The Brand

Krosan is a modern bakery brand built around a clear and recognizable identity system that highlights product presentation through bold visuals and consistent brand execution.

Krosan Bakery menu card displaying croissants, sweet pastries, and pricing
Krosan croissant and pastry product photography showing baked goods detail
The Product

The identity system was implemented across packaging, product labels, storefront applications, merchandise, and digital promotional assets to create a unified customer experience.

Krosan bakery team members in branded aprons working at store counter by Hatypo
Krosan product line promotional cards featuring Flaky Waffle, Journey Boule, and Croff Butter
Krosan street billboard advertisement showing croissants and call-to-action messaging
The Outcome

The final identity positions Krosan as a visually distinctive bakery brand with a scalable system that supports product presentation, brand recognition, and future retail expansion.

Alfredo Geidt
Alfredo Geidt
Founder of Krosan
View Clutch
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The Credits
Creative Director :
Faza Dzikrulloh
Art Director :
Islahul Khaq
Brand Designer :
Irham Zuhri
Illustrator :
Zidane Ardani
Motion Designer :
Hanif Atmaja
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