Tustee Finance branding identity with debit card design by Hatypo Studio
Founded :
2025
Industry :
Fintech
Scope of work :
Branding

Through structured branding and digital-focused communication, Tustee introduces a finance identity system developed to support financial service presentation across multiple touchpoints.

Tustee Finance poster design campaign messaging design with brand positioning copy
The Challenge

Tustee required a finance identity that could build trust and professionalism while maintaining a modern and approachable visual appearance.

Tustee Finance logo wordmark showing clean typographic brand mark
The Strategy

The identity was developed using clean typography, structured compositions, and a strong blue-based color system to reinforce credibility and create a clear digital brand presence.

Tustee Finance Brand
Tustee Finance brand photography featuring professional portrait
The Brand

Tustee is a modern finance brand designed with a minimal and professional visual system focused on clarity, consistency, and trusted brand communication.

Tustee Finance logo pin showing consistent brand application
Tustee Finance product design showing card wallet and branded accessories
The Product

The project includes identity applications across brand assets, social media content, promotional materials, and supporting visual communication systems.

Tustee Finance business card design and logo lockup showing brand identity
Tustee Finance environmental branding showing neon sign and storefront application
Tustee Finance totebag mockup showing brand identity
The Outcome

The final identity creates a stronger and more recognizable finance brand appearance tailored for modern digital audiences.

Skylar Culhane
Skylar Culhane
Founder of Tustee
View Clutch
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The Credits
Creative Director :
Faza Dzikrulloh
Art Director :
Islahul Khaq
Project Manager :
Caaca Afeela
Brand Designer :
Faza Dzikrulloh, Irham Zuhri
Motion Designer :
Hanif Atmaja
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