Uneek Clothing branding identity by Hatypo Studio
Founded :
2023
Industry :
Apparel Manufacturing
Scope of work :
Branding, App Design, Website Design, Dashboard

Uneek restructures its clothing identity through a logo-centered rebranding system applied across apparel labels, retail elements, packaging materials, and store communication.

Uneek Clothing product color palette showing full range of apparel colors
The Challenge

Uneek required a rebranding system that could simplify the previous brand identity while improving recognition across various apparel and retail applications.

Uneek Clothing environmental branding and storefront signage design by Hatypo
The Strategy

The visual identity was developed with a logo-focused approach supported by neutral colors, clean typography, and supporting graphic elements to create a more flexible everyday clothing brand system.

Uneek Clothing typography design by Hatypo
Uneek Clothing environmental branding and storefront signage design by Hatypo
The Brand

Uneek is a basic wear clothing brand designed around simplicity, everyday usability, and easy recognition across different product categories and retail environments.

Uneek Clothing product labels and hang tags showing brand identity system
Uneek Clothing website design UI by Hatypo showing e-commerce interface
The Product

The identity was applied across clothing labels, packaging boxes, store signage, hangers, website catalogs, and supporting retail materials.

Uneek Clothing store photography
Uneek Clothing website design UI by Hatypo showing e-commerce interface
Uneek Clothing tag and packaging label design showing branding application
The Outcome

The rebranding system delivers a cleaner and more recognizable identity that supports broader product applications and improves brand visibility in retail environments.

Fazil
Fazil
Marketing Manager of Uneek
View Clutch
View Clutch
The Credits
Creative Director :
Faza Dzikrulloh
Art Director :
Islahul Khaq
Project Leader :
Adhitya Putra
Brand Designer :
Vito Arvy, Fata Hibban
Product Designer :
Zhofran Ardyan
Motion Designer :
Hanif Atmaja
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